The Benefits of Outsourcing your Email Delivery

The Benefits of Outsourcing your Email Delivery

Are you considering sending email campaigns out to all of your customers and clients? Considering doing this yourself? Have a quick read of the benefits below and have another think...

Are you considering sending email campaigns out to all of your customers and clients? Considering doing this yourself? Have a quick read of the benefits below and have another think before you do...

Many companies and clients wonder what benefits an external email service provider can offer them, and whether they could just do it in-house themselves. Below, we cover the major benefits of using an email service provider to send and manage your email campaigns.

  • Segments
    Easily measure the success of your campaigns

    If you know who opened your emails, what they clicked on, who bounced and who unsubscribed, you can start to understand who your audience really is, and what they are interested in.

    For every campaign you send, our systems create reports that are:

    Easy to understand

    Automatically updated

    Simple to share with other people

    Read more about Reports and Analytics

  • Save time
    Save bags of time (and some money too)

    Sending emails is so easy. Sending the email might not take too long (although it may crush your mail systems internally!). It's dealing with the results of your campaign that can eat up your valuable time.

    Subscribe and unsubscribe requests — every time you send a campaign, some people are likely to want to get off your list (sorry but it's true). It may only take you a minute or two to deal with, but if you need to stop what you are doing and switch tasks, the time this takes soon adds up. What happens though if you miss one and send to that person again?

    An automated system allows people to unsubscribe instantly from any email they receive, and your list is updated automatically.
    No time wasting, no mistakes.

    Dealing with bounced emails — For any given campaign, you might expect up to 10% of the emails to be bounced back to you. That could be hundreds or thousands of emails you need to handle somehow.

    Are they permanent bounces? Then should you remove them from your list? Or do you need to resend the email to them?

    An automated system instantly removes hard bounces, and re-sends your campaigns automatically to addresses which soft bounce.
    No need to intervene, the system just does it all for you.

    Dealing with spam complaints — Sometimes people forget that they signed up for your emails, and hit the spam button. An automated system instantly removes people from your list when they make a spam complaint, ensuring they do not receive any more email.

    Avoid hold ups on your own mail servers — We've heard of more than one marketing manager staying up till all hours trying to send email campaigns out without shutting down the company email network.

    Let our servers handle that load for you.

  • Delivery
    Improve your deliverability

    Your email campaign can only succeed if your recipients are actually able to read it. Using an automated system to send your campaigns can have a big impact on the number of people receiving the emails.

    Whitelisting and feedback loops — We have relationships with major ISPs like AOL, Hotmail, Yahoo! and many more that mean our mail servers are recognised as legitimate senders of bulk email, so your campaigns have a much greater chance of being delivered.

    Monitoring of blacklists — We continually check blacklisting services to make sure our servers are not being listed, something which is time consuming and complex to do for your own servers.

    Specialised network of mail servers — our mail servers optimise email delivery for particular recipient mail systems, throttling the speed of delivery to match acceptable levels for each system.

  • Constant improvement
    Use advanced options and smarter features
    • Personalisation — Use custom fields to adapt your emails for individual subscribers
    • Split Campaigns — Send the same campaign with different subject lines to see which is more effective
    • Forms — Easily integrate subscriber forms with your own website
    • Segmentation — Send focused emails to subsets of your full lists
    • Powerful import and export — Easily get your subscriber lists into and out of the system at any time
    • Archive your campaigns — Easily display your previous campaigns on your website
  • Secure
    Constant improvement

    Clarke Marketing is a web-based email marketing service and we are often updating our online systems to provide you with better performance, new features and smarter tools, and at no extra cost to you. You don't have to worry about having the wrong version of the software, or using something that is out of date.

    Every month we are adding new features and making updates to our Email Marketing system to do more for you in less time.

  • Customers
    Secure, reliable and supported

    Your valuable subscriber information and campaign details are kept safe in our data centers. With biometric security, uninterruptible power supplies and environmental control units, our physical security and reliability is state of the art.

    We keep your data backed up and duplicated across our network at all times. Our hardware is completely redundant, meaning that even if one disk or server fails, nothing will be lost and the system will stay up.

  • Customers
    Focus on your customers, not on your technology

    Sure, you can use your own email client, or some other in-house tool to add your subscribers and deal with unsubscribe requests and bounces from bad emails all day long. If you've got plenty of time on your hands we suggest this!

    But wouldn't you rather spend that time working on the email itself, crafting the message to better meet your customers requirements and tweaking subject lines and headlines to get better results?

    Using Clarke Marketing lets you avoid the mundane administrative work and concentrate on serving your customers better.

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