Permission based email marketing and email subscriber approvals
We go to great lengths at Clarke Marketing to ensure we can offer you and your clients a reliable service with great deliverability. An incredibly important part of this effort is ensuring Clarke Marketing is never abused by spammers, and also to ensure the "good guys" are behaving themselves and sticking to best practice.
The first time will be when you send to a list of around about 1,000 or more people. We don't reveal the exact numbers (you can guess why) but it is about that level. Read on below to find out how the process actually works.
If your list or your client's list size grows dramatically, you may need to go through a new approval process later on, because the approval process is a tiered system. Each time the list grows above your currently approved level, you will need to be re-approved so we can make sure our records are up to date.
For example, if your list is approved for 1,000 or so, then you won't need approval to send again until it grows much larger, closer to 18,000. Until then you or your client can send without being held up at all.
If your list is larger than the level you are already approved to, you'll notice an alert at the top of the Campaign Snapshot, like the screenshot below.
If you follow the two steps, and no alert appears, then you will not require approval to send out the campaign.
Clicking the link in this notice, or proceeding to the next step in the Create/Send process will take you to an approval form just like the one below.
As soon as you complete the form and provide us with an answer about how you obtained permission to contact your recipients, an email will be instantly sent to our approvals team. They can then check out your creative, subscriber list and the explanation provided.
9 times out of 10 they will approve your campaign on the spot and send you an email confirming the campaign will be ready to send. This is normally a one-off process, but you may need to be reviewed again if you send to a significantly larger list. In most cases this process shouldn't take more than 12 hours to complete.
When we reply you will get an email at the address you provided, and our reply will also show up on the approval page (only for you to see, never your client).
To get your campaign reviewed and approved in advance, we recommend going through the steps mentioned above (actually creating the campaign, importing the content and selecting the recipients) a day or two before you plan on sending the campaign. This will give our team more than enough time to approve your design and also leave plenty of time for you to make any changes we might occasionally request.
To avoid us having to ask you (or have you ask your client) for more information, it is best if you provide as much relevant information as you can in your original request. The kind of details we need are:
You should also ensure that your campaign is almost complete, because we do review the email content as well as your explanation.
We absolutely always reply within 12 hours, even on weekends and holidays, so the most likely explanation is that our email has not reached you. Check your spam filters, and make sure that you are checking the email address registered in your account.
You can also see the status of your approval request directly in your account. On the saved drafts list, campaigns will be flagged with their current status. If the campaign is 'Under review' it means we have not yet completed our review of your last request.
If we've replied, then there will be a message 'Awaiting your reply' to let you know that we need some more information from you. Click the link to read the full conversation, and add your reply.
You'll also see a notice at the top of the snapshot page if you click through into the campaign. That notice will explain that status of your approval.
No it won't, so you can safely start the approval even if you are not quite ready to send. We'll just notify you once you've been approved, then you can send it out whenever you like.
If you have any questions at all about what might hold approval up or need any more information about this process, don't hesitate to contact our support team.
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