Target specific groups of subscribers and make your campaign personal and more focused.
By creating more than one subscription list for your clients it will help you to selectively target specific groups of subscribers providing you with a more focused campaign. This allows you to manage different people with different needs.
Track the specific interests of your audience and target them with highly focused email campaigns. Whether by location, gender, type, age or preference; you decide how you want to cluster your target audience.
Want to get even fancier? You can build segments in your list that target a specific type of subscriber. These can be based on any subscriber demographics you've captured as well as past campaign activity, such as only those subscribers that opened the last 3 emails or clicked a specific link.
Targeting your campaign helps keep you to keep email marketing costs down for focusing your emails on those who will truly value it rather than just sending it to everyone.
For each subscription list you create, you can also choose to define what specific information you wish to capture as part of your subscribers signup process with your custom built signup form.
Specify text fields, drop down lists, tick boxes and options to truly customise their subscription experience. Reassure them that they'll only get emails about the topics that they choose with your targeted email campaigns.
Remember: Targeting your subscribers with the things that they want to hear about keep your costs down and makes for a more focussed and rewarding email campaign.
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